YouTube has the largest video viewership online. As the internet’s second largest search engine in the world there is no shortage of content, and that number will just keep growing. The site captures almost one-third of all internet users, and they give you the tools you need to reach whatever demographic you’re looking for.
YouTube also has some of the lowest starting costs for advertising. With ad’s starting at just a few cents per view, they cant be beat. What’s even better about YouTube is that you’re only paying for verified views. With Google’s TrueView added to the platform, you only pay when a viewer watches 30 seconds or to the end of your video (whichever is shorter). This way it’s easier to tell who is actually interested in what you’re advertising.