Why YouTube?

A complete guide to advertising on YouTube including demographics, pricing, specs, case studies, and how to create successful ads.

YouTube has the largest video viewership online. As the internet’s second largest search engine in the world there is no shortage of content, and that number will just keep growing. The site captures almost one-third of all internet users, and they give you the tools you need to reach whatever demographic you’re looking for.

YouTube also has some of the lowest starting costs for advertising. With ad’s starting at just a few cents per view, they cant be beat. What’s even better about YouTube is that you’re only paying for verified views. With Google’s TrueView added to the platform, you only pay when a viewer watches 30 seconds or to the end of your video (whichever is shorter). This way it’s easier to tell who is actually interested in what you’re advertising.

Media Overview
Advertising
Fact Sheet
By the Numbers
Demographics

Media Overview

Media Type

YouTube is the largest video-sharing site on the internet

From amateur videos from every day users to professional music videos, YouTube has some of the largest variety of content. Videos can range anywhere from a few seconds up to 571 hours (the longest video uploaded yet).

YouTube has also created YouTube Red, where they create original shows and movies from some of the platform’s biggest influencers.

User Interests

Because YouTube’s user base is so large, there are many different interests that are catered to

Some broad categories across the site include:

  • Beauty & Fashion
  • Comedy
  • Education
  • Entertainment
  • Food
  • Family Entertainment
  • Gaming
  • How-to & Style
  • Music
  • News & Politics
  • Pets & Animals
  • Sports

According to think with Google, the top four watched categories are comedy, music, entertainment & pop culture, and how-to.

Post Lifespan

Your video has the most impact for the first 20 days its posted

YouTube’s content is some of the longest living of any platform. Videos posted on the site are indefinite, so keywords and search optimization are key.

Because there is no expiration for content, things can go viral at anytime. Evergreen content is also very useful can be re-purposed and used over and over.

Advertising Info

YouTube Advertisements


Measuring Success

YouTube is now powered by Google and has one of the best analytics platforms available

Video campaigns on YouTube are run through Google Ad Words. Through this platform there are a number of key metrics that are tracked. These include:

Views:

  • Views are counted only if a user watches at least 30 seconds (or the whole video whichever is first)
  • View rate shows you the number of actual views vs. the amount of times it was shown
  • Average CPV

Clicks & Engagements:

  • Clicks show the number of times people clicked on an element of your ad that takes the user to an external destination
  • Click-through Rate (CTR)
  • Engagements show the number of clicks on interactive elements that don’t lead to an external source
  • Engagement rate is the number of engagements vs. the number of times the ad was shown

YouTube Engagements:

  • These are earned when a user views your ad and then takes a related action on YouTube
  • Earned views are when a user watches other videos on your channel or Watch page
  • Earned subscribers, playlist additions, likes and shares

YouTube also offers advanced filtering so its easy to pin point the metrics that matter most to your campaign. For more information visit: support.google.com/adwords/answer/2375431?hl=en

Cost of Ads

YouTube gives you flexibility in your advertising budget.

A typical video ad runs between $.10 and $.30 per view. Your views depend on your daily budget.  For instance, if you spend $50 a day it amounts to around 1000 views. This is impressive compared to a $50 a day budget that would  generate around 1664 impressions on TV, 585 reads in print, and 355 listens on radio.

With TrueView Ads, you’re only paying for actual views. If a user skips your ad before 30 seconds, you don’t have to pay.

Fact Sheet

including demographics, pricing, specs, case studies, and how to create a successful ad.

YouTube by the Numbers

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Amount of Users

YouTube has one of the largest audiences online. In total, they capture 81.2% of all Internet users worldwide.

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Monthly Visitors

That’s just the number of logged-in monthly users, there are undoubtedly even more users not using their Google Account.

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Hours of Video per Minute

3.25 billion hours of video are watched on YouTube each month. Logged-in users spend an average of over an hour a day on the site.

Key Demographics

Average Income

YouTube’s users actually skew wealthy, with 46% of users reporting incomes of $75K or more:

    Top 10 Geographic Regions

    Education

    YouTube’s users are more educated than the general online population, with 45% having some form of higher education degree:

      Gender Split

        Generations