Why Tumblr?

Tumblr was founded in 2007, and since then, they have amassed 359 million blogs, 151.4 billion posts, and are available in 18 languages. Tumblr is a platform geared towards creative individuals and caters to a variety of their interests. On their business website, Tumblr states that they are the best place for creators to find an audience for their content. And with their dashboard, Tumblr makes it easy for people to discover and share your content. Therefore, brands are welcome as creators themselves with content users want to see.

Forbes described the social network’s users best, “Tumblr generation— a young, bright and tech-savvy group of international users who seek what might seem counterintuitive: Genuine online connection bolstered, not hindered, by anonymity.”

Media Overview
Advertising
Fact Sheet
By the Numbers
Demographics

Media Overview

Media Type

The type of media shared is mainly a text post, but users can also share photos, quotes, articles, chats, audio, and videos.

Post Lifespan

A Tumblr post’s lifespan is 23 minutes, unless reblogged multiple times.

Tumblr Tips

  • Weekends are the busiest days, and Sunday is the most active day overall
  • Nights are the busiest times, no matter what day it is
  • Post activity is at the highest at 4:00 pm EDT; Notes peak at 10:00 p.m. EDT
  • 42% of all activity happens from 5:00 p.m.-1:00 a.m.

User Interests

Though Tumblr caters to all interests, people who use it have similar interests such as traveling, fashion, memes, sports, gaming, blogging, and aesthetics. Most Tumblr content falls into 3 categories: photos of young people’s daily lives, entertaining memes and gifs, and porn. However, Tumblr’s algorithm brings up content that the user has shown interest in.

Advertising Info


Tumblr Advertising

Measuring Success

The ROI on Tumblr ads depend on which type of ad is used, how much is spent on the campaign, and the amount of people who engage with the post. Once you contact a brand strategist and are set up to advertise on Tumblr, you will have access to Tumblr’s premier analytics tool, preferred data collectors, and other valuable tools.

Check out case studies here.

Check out advertiser analytics here.

Cost of Ads

Though you set your own budget, the minimum cost of a Tumblr ad campaign is $25,000. To get your effective cost per engagement (eCPE), divide the campaign budget by total paid and earned engagements. The eCPE can be less than a dollar depending on the amount of engagements and cost of the campaign.

For example, check out this Tumblr analytics snapshot below:

Fact Sheet

Tumblr's advertising fact sheet including demographics, pricing, specs, case studies, and how to create a successful ad.

Tumblr by the Numbers

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Amount of Blogs

There are over 200 million blogs publishing multiple posts each day.

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Monthly Visitors

Tumblr is ranked #1 in social sentiment towards brands.

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Posts Per Day

70% of Tumblr users say the Dashboard is their favorite place to spend time online.

Key Demographics

User Income

    Geographic Regions

    42% of Tumblr’s traffic is from the USA

    Education

    Of all online adults, Tumblr captures:

    Gender Split

      Generations

      To view Tumblr’s advertising page, click here.