Tumblr was founded in 2007, and since then, they have amassed 359 million blogs, 151.4 billion posts, and are available in 18 languages. Tumblr is a platform geared towards creative individuals and caters to a variety of their interests. On their business website, Tumblr states that they are the best place for creators to find an audience for their content. And with their dashboard, Tumblr makes it easy for people to discover and share your content. Therefore, brands are welcome as creators themselves with content users want to see.
Forbes described the social network’s users best, “Tumblr generation— a young, bright and tech-savvy group of international users who seek what might seem counterintuitive: Genuine online connection bolstered, not hindered, by anonymity.”