Why Reddit?

Reddit is a global discussion platform that bridges cultures and ideas into a digestible format. People come to Reddit to discuss a multitude of topics that are dispersed over their 638,959 different subreddits. These subreddits are sub-communities within the website that focus on different topics. Anyone can view Reddit content, but only users can engage with posts. As a registered user, you can subscribe to subreddits and submit content. Submissions vary from text posts, images, or links and can then be engaged with by other users. Submissions gain traction from user likes and comments. These likes are presented in the form of ‘upvotes’ which raise a post’s overall score. ‘Downvotes’ lower the score and thus push the post further into the never-ending stream of submissions. With 7 billion monthly page views, Reddit has become the online forefront of breaking news and digital trends

Media Overview
Advertising
Fact Sheet
By the Numbers
Demographics

Media Overview

Media Type

Reddit submissions can be text posts, links, or images.This platform is designed as a message board that creates a free space where anyone can submit anything. There is a subreddit for anything imaginable, and if it’s not there, it can be created. The top 10 subreddits have over 16.5 million subscribers.

Top 10 SubReddits

  • /r/AskReddit
  • /r/funny
  • /r/announcements
  • /r/todayilearned
  • /r/science
  • /r/worldnews
  • /r/pics
  • /r/IAmA
  • /r/gaming
  • /r/videos

Post Lifespan

Reddit posts stay on the website forever. However, after 6 months a user will be unable to comment or vote on the post. Although there are many goals associated with posting to Reddit, an advertisers goal is to make it to the Frontpage. The frontpage of Reddit is the most viewed content on the page. It is the most upvoted and commented on post of the hour, day, month, year, or all time. To make it to the front page, a post would need around 4,000 upvotes in a time window of less than 6 hours. The window of success is small, especially because Reddit has an algorithm that moves content down the page to refresh for new content, no matter how many upvotes it receives.

Tips and Trick of Reddit

  • Posting at 9AM PST is the best time for gaining upvotes
  • It usually takes 2 hours to get to the front page and 4 hours to get pushed out
  • Average time on the frontpage for images: 3.5 hours
  • Average time on the frontpage for text posts: 4.45 hours

User Interests

Although there are always top trending subreddits, Reddit users have overarching interests including:

  • Gaming
  • News & Media
  • Internet & Telecom
  • Social Network
  • Arts & Entertainment
  • TV & Video

Advertising Info

Reddit Advertisements

Cost of Ads

Reddit has two advertising programs: self serve and managed. The ad platform is auction-based and there is no capped bid amount, but there is a minimum bid. The only cost model for Reddit ads is CPM (cost per thousand impressions). The bid placed is the highest CPM an advertiser is willing to pay for the ad to be seen by the target audience.  

Self Serve

Starts at $5

Promoted Posts, Mobile Web

Traffic Analytics

Credit Card Payment

Managed

Starts at $30K

Promoted Posts, Banner Units, Mobile

Custom Traffic Reports

Monthly Invoicing

Account Manager

Campaign Planning, Set-Up and Monitoring

Embedded Video Ability on Sponsored Posts

Measuring Success

The ROI on Reddit ads depend on which type of ad is used. On a self submitted post like an AMA (ask me anything), there is no cost but frequently leads to increased website traffic, new customers, and sales. ROI on self-served or managed ads are dependent on how well you place the ad within its respective community and subreddit. If you do not choose the right subreddit and audience, your post will get downloaded into oblivion. Advertising on Reddit is successful for businesses that have a very specific product and know how to place it within the correct target audience. Advertise wisely and engaging in the conversation can drastically change your ad success.

To view Reddit’s advertising help page, click here.

Fact Sheet

Reddit's advertising fact sheet including demographics, pricing, specs, case studies, and how to create a successful ad.

Reddit by the Numbers

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Monthly Unique Visitors

Daily visitor engagement time of 16 minutes

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Monthly Visits

10 daily page views per visitor

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Global Site Rank

Ranked #5 in the US

Key Demographics

Income

The income of Reddit users is almost equally split across the network.

    Age Dispersion

    Reddit users tend to be young adults up to their mid 30’s.

    Gender Split

    Men dominate this network with over 65% of users being male.

      Education

      The majority of Reddit users either have some college experience or a college degree.

      Geographic Regions

      Reddit has 74 interface languages options.