With over 400 million daily active users and being one of the world’s most popular photo-sharing app, Instagram has become a prominent player in the advertising field. By using a variety of ad platforms (within the app, ads manager, power editor, or through Instagram partners), advertisers have the ability to buy/track/run ads more efficiently and effectively. And whether it be brand awareness or an increase in customers, there are three objectives to consider when choosing to advertise on Instagram: Awareness, Consideration and Conversion. That way, advertisers can specify their objectives and have specific ad pricing for each objective. Plus, with Instagram advertising, anyone can advertise, advertisers can target consumers using specific metrics, ads become unobtrusive posts, and brands have the ability to engage with their audience.
Drive awareness, increase customers and share your story among a highly engaged audience.