Imgur only began testing ads in 2015…
On Imgur, promoted posts have the same look and behavior of the organic posts to get strong, positive user engagement. Imgur’s market strategy is not like other platforms, selling to “geek culture at massive scale,” a.k.a millennial males who are into video games, science, technology, and internet culture. Promoted posts are boosted into the Imgur stream in order to ensure the ads are seen by Imgur visitors every day.
Imgur’s team of creative strategists – members of the Imgur community – work with businesses to build posts that bring value to the Imgur audience and deliver the best result.
How to track success:
⇧ Votes and likes are trackable.
⇧ Users can add comments on the promoted post.