Why Google+?

A complete guide to advertising on Google+ including demographics, pricing, specs, case studies, and creating successful ads.

Google+ is a social network developed by Google that uses the currently exists Google infrastructure to engage users. It currently hosts 27 million users a month and has a steadily growing active user base. What perhaps sets Google+ apart from other social network is the usage it yields for businesses and professional networking. Through the “communities” functionality, it allows users to meet others who share same interests and organize them all as such.

Media Overview
Advertising
Fact Sheet
By the Numbers
Demographics

Media Overview

Media Type

“The main types of content include text statuses, photos, videos, and articles.”

A majority of the content appears in a news feed and will repopulate the screen once new material is posted.  The main types of content include text statuses, photos, videos, and articles. The media also leans to material based on various industries others are involved or interests they pertain.

Post Lifespan

“A post’s lifespan usually lasts longer on Pinterest compared to it being posted on other social networks.”

The two factors that are most pertinent to a post’s lifespan are one’s followers and Google+ connections. Due to these two, especially one’s connections, a post’s lifespan usually lasts longer on Pinterest compared to it being posted on other social networks. As a result of this, this makes posts on Google+ have a lifespan that is similar to LinkedIn or Pinterest.

User Interests

“Most prominent are those who are involved in industry, those looking to connect to users in a different setting, and those using the site as a way to have their site rank higher.”

Google+ has as fairly wide arrange of different types of users. Most prominent are those who are involved in industry, those looking to connect to users in a different setting, and those using the site as a way to have their site rank higher.

Google+ topics include:

  • Technology news
  • Computer Science and mathematics
  • Businesses
  • Industry news
  • Google
  • Miscellaneous topics

Advertising Info

Google+ Advertising


 Measuring Success

When it comes to measuring success on Google+, there are 4 major categories to help gauge how success is going:

  1. Channel Engagement: This metric analyzes what interactions with your content looks like. For this, it is important to take into consideration number of shares, comments, clicks, and +1’s a piece of content receives.
  2. Platform Reach: By looking into where your content is going to, it help your assess that your content is reaching the most relevant users for optimal engagement. Google+ qualities like the number of circles a page is a part of and the relationships built among influencers and other Google+ communities are the most useful to refer to.
  3. Quality Score: The quality of your content is crucial when it comes to ensuring user engagement. To access this, you should look into the amount of leads being generated by your business.
  4. Sales: When it comes to sales, it is important to view the quality of the leads that you receive. For example, look into conversions that were caused by referrals, paid search, and social network.

Cost of Ads

Google+ does not have one fixed cost it asks users to pay for an add.

· Depending on key words, Adword’s CPC can range from $0.25-$50+
· The average CPC on Google Adwords is between $1.00-$2.00
· The average CPC just on the Display Network is below $1.00

Fact Sheet

“Google+'s advertising fact sheet including demographics, pricing, specs, case studies, and how to create a successful ad.”

Google+ by the Numbers

0
Amount of Users
0
Monthly Visitors
0
Posts Per Month

Key Demographics

Average Income

    Geographic Regions

    Top Occupations

      Gender Split

        Generations