Understand ad performance:
Facebook’s Ads reporting helps businesses understand their ad performance. Facebook’s tools analyze campaign results, where businesses can learn more about their audience, product sales, and campaign reach.
Businesses are able to make better decisions when building their campaigns, improving their results and helping them achieve their overall business goal across not only Facebook but Instagram and Audience Network.
“We can target ads to people based on how they engaged and when they engaged and create an experience that is relevant to where they are in the process of investigating our products. Facebook’s self-serve ad interface is better than any other ad platform on the market—you don’t have to be a tech wiz to get in there and get things rolling!”
–Ezra Firestone, Co-founder of BOOM! by Cindy Joseph
Viewing results at the account level:
Under the account overview tab, Facebook aggregates results for campaigns, ad sets, and ads. A summary of the advertising activity is provided, helping businesses understand their campaigns’ performance over time.
A Business Can:
1. Customize metrics (reach, the amount spent, leads).
2. Compare performance between dates.
3. Use charts to analyze results.