Why Facebook?

Facebook is one of the largest social networking sites, allowing people to connect and share photos, videos, events, pages and status updates with their friends, family, colleagues and public users. With more than 1 billion users worldwide, Facebook is one of the best platforms for targeted advertising.

Facebook Pages

Creating a Page establishes a business’s presence on Facebook, where a company can display its logo, customize a banner and provide important information such as what it is, what it can do and relevant contact information.

Facebook Ads

Creating an Ad on Facebook allows a business to advertise to a targeted market based on demographics, behaviors or contact information. With Facebook Ads and reporting tools, a business is able to recognize how impactful Facebook Advertising truly is with an easy-to-read report.

Media Overview
Advertising
Fact Sheet
By the Numbers
Demographics

Media Overview

Media Type

Facebook is the largest social-networking site on the internet

 Facebook is a social networking platform that allows users to send messages, post status updates and share content such as photos and videos to their wall.

 Users can create events & pages for personal or professional use, and advertisements to promote their business.

User Interests

Facebook’s audience is perfect for advertising

 About 30 percent of Facebook users are between the ages 25-34.

 This is a great target demographic for business and advertising via Facebook Pages & Ads.

Post Lifespan

Facebook has its own algorithm

 There isn’t a set time for how long a Facebook post will last. Facebook has an algorithm that determines how long and where one’s post is placed in his or her friend’s news feed, which depends on how relevant and engaging the post is to their audience.

 For businesses, after just an hour and 50 minutes, your post reaches 75 percent of its potential reach.

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Advertising Info

Facebook Advertising


Measuring Success

Understand ad performance:

Facebook’s Ads reporting helps businesses understand their ad performance. Facebook’s tools analyze campaign results, where businesses can learn more about their audience, product sales, and campaign reach.

Businesses are able to make better decisions when building their campaigns, improving their results and helping them achieve their overall business goal across not only Facebook but Instagram and Audience Network.

“We can target ads to people based on how they engaged and when they engaged and create an experience that is relevant to where they are in the process of investigating our products. Facebook’s self-serve ad interface is better than any other ad platform on the market—you don’t have to be a tech wiz to get in there and get things rolling!”

Ezra Firestone, Co-founder of BOOM! by Cindy Joseph

Viewing results at the account level:

Under the account overview tab, Facebook aggregates results for campaigns, ad sets, and ads. A summary of the advertising activity is provided, helping businesses understand their campaigns’ performance over time.

A Business Can:

1. Customize metrics (reach, the amount spent, leads).

2. Compare performance between dates.

3. Use charts to analyze results.

Cost of Ads

How to purchase Ads:

A business can purchase an ad using Facebook’s ad management tools, Ad Manager & Power Editor. A business would create an ad and submit it to Facebook’s ad auction.

Ad Rates:

From $0.16 to $1.00+ per click

  • Cost Per Click (CPC) – the cost for 1 click to your website
  • Cost Per Mille (CPM) – the cost for 1,000 impressions, or views of your ad

Fact Sheet

Facebook's advertising fact sheet including demographics, pricing, specs, case studies, and how to create a successful ad.

Facebook by the Numbers

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Amount of Users
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Monthly Visitors
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Posts Per Day

Key Demographics

Average Income

Over 48 percent of Facebook users make at least $50,000.

    Top Geographic Regions

    Did you know Facebook is available in 101 languages with over 300,000 users helping in translation?

    Education

    62 percent of Facebook users have some form of university education.

      Gender Split

        Generations