Social Media Advertising Guide

A complete ad guide to the top 12 social media networks demographics, pricing, specs, case studies, and more.

In 2007, only 24% of Americans had a social media profile. Fast forward to 2017 and that number jumps up to 81%.

Social media has evolved as an advertising and behavioral analytics tool to track users’ likes and dislikes, interact with consumers, and target specific markets like never before. Our Social Media Advertising Guide is comprised of available advertising information on top social networks to help advertisers and marketers find the best way to reach their markets in a digital environment.

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Social Media NetworksPlatform NameVisit Advertising GuideGenderAge RangeMajority Income of UsersMonthly VisitsType of Media SharedCost of An Ad




RedditReddit Advertising Guide67% Male64% Ages 18 - 29$75,000+900 MillionImages, Links, TextSelf Serve: $5 / Managed: $30,000LinkedInLinkedIn Advertising Guide56% Male61% Ages 30 - 64$50,000+479 MillionProfessional Blog, News ArticlesCampaign: $10 Per DayYoutubeYouTube Advertising Guide54% Male22% Ages 45 - 54$50,000 - $74,9991.68 BillionVideo$0.10 - $0.30 Per ViewSnapchatSnapchat Advertising Guide70% Female46.8% Ages 18 - 240 - $50,000200 MillionVideoSelf Serve: $5 / Managed: $500 - $700,000TwitterTwitter Advertising Guide51% Female42% Ages 15 - 27$75,000+313 MillionImage, Text, Video$.50 - $4.00 Per EngagementSlideShareSlideShare Advertising Guide52% Male39% Ages 35 - 49 $25,000 - $50,00016.5 MillionSlides, Infographs, Documents, PDFs, Videos, Webinars1$ Per Email AddressInstagramInstagram Advertising Guide68% Female59% Ages 18 - 29$75,000+700 MillionPhoto, Video, CarouselSelf Serve: $0.72 Per Click / Managed: Up to $100,000 ImgurImgur Advertising Guide83% Male28% Ages 18 - 24$0 - $50,000256 MillionImages$30 - $40Google PlusGoogle Plus Advertising Guide73.7% Male28% Ages 15 - 34$100,000+27 MillionImages, Videos$1.00 - $2.00 Per ClickFacebookFacebook Advertising Guide52% Female31.1% Ages 35 - 54<$30,0001.57 BillionImages, Videos, Text, Articles$0.16 - $1.00+ Per ClickPinterestPinterest Advertising Guide81% Female23.1% Ages 25 - 34$75,000+213 MillionImages, Videos, GIFs, Infographics$0.13 - $1.00 Per ClickTumblrTumblr Advertising Guide56% Female25.7% Ages 18 - 24$0 - $50,000203 MillionText, Videos, Photos, ArticlesSelf-Serve: $1 - $5 / Managed: $25,000

Social Media Advertising Guides

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SlideShare is a global platform for sharing knowledge in the form of a slide deck.


YouTube is a video sharing platform that has the largest video viewership online.


Facebook is the world’s largest social networking site with more than 1 billion users worldwide.


Snapchat has a highly engaged audience with over 100 million active daily users who are on the app at least 10 times a day.


Reddit is a global discussion platform that bridges cultures and ideas across 638,959 different subreddits.


Twitter is a social media platform with 328,000,000 users and consists of posts that resemble texting.


Imgur is the world’s largest image sharing community where users can share images in various formats.


LinkedIn is a professional social media platform where professionals can make connections, find business news, and look for potential jobs.

Google Plus

Pinterest is a widespread social network that gives users the opportunity to share and view various types of images and videos.


Tumblr was founded in 2007, and since then, they have amassed 359 million blogs, 151.4 billion posts, and are available in 18 languages.


Instagram is one of the world’s most popular photo-sharing app with over 400 million daily active users.


Pinterest is a widespread social network that gives users the opportunity to share and view various types of images and videos.