Social Media: Who Uses What?

Social media in marketing increases brand awareness and is critical to attracting, engaging and communicating with customers.

New channels are emerging daily, each attracting a different customer segment. Facebook is by far the largest social media network with 1.591 billion monthly active users as of January 2016 — that is 22.33% of the entire world population.

So•cial Me•di•a:


forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content (videos, infographics, photos, etc.).

Explore some social media tools and tips for social media marketing:


Facebook is a free social networking service where people can create a profile, add friends, share content, video, and photos and exchange messages with each other.

Facebook is a relaxing and friendly place where people chat with each other. When creating a social media campaign be mindful of the content and tone, Facebook, generally, tends to have a more casual tone. Pay attention to the layout as well, it should be simple and clear, containing a compelling images or video. Within this platform consumers typically don’t like to read long content blocks.


Google+ is a Google’s interest-based social networking service, which is designed to help people share their interests with others. Google+ has some great features.

  • Circle: This function enables users to manage and share topics and classify friends into different groups such as family, classmates or colleagues. Users also can send their status updates to these groups.
  • Hangouts: This feature allows up to ten users to conduct a free video chat at anytime.
  • Huddle: This function allows for group chats that you can create in order to communicate with other users.
  • Instant upload: Easily download and update personal data.
  • Sparks: This function allows users to follow topics of interest or hobby to find their favorite video or article, and then easily share it with their circle of friends.


Twitter is a popular and free social networking and micro-blogging service website. It one of the ten most visited websites on the internet. Twitter allow users to update the short posts, which are limited to 140 characters, these posts are called “tweets”.

Some of Twitters most notable features are:

  • To weave tweets into a conversation thread or connect them to a general topic, members can add hashtags to a keyword in their post. The hashtag, which acts like a meta tag, is expressed as #keyword.
  • Tweets posted from public accounts are public, permanent and searchable. Anyone can search tweets on Twitter, whether they are a member or not.

When using Twitter as a social media tool you should think more about the dialog, communication and engagement and be sure to interact as much as possible.