Master’s in Marketing & Strategic Communications
Average Program Length: 2 years
Strong communication skills and strategic thinking capabilities are at the core of what recruiters search for in an ideal job candidate. These skills are also among the most difficult to find*.
A master’s degree in Marketing & Strategic Communications prepares students to advise organizations on the ideal communications plan for enhancing their business as well as craft complex campaigns that aid in meeting that organization’s goals.
Featuring a strong focus on analytics, research, and critical thinking, the skills acquired make graduates from these programs enticing to recruiters and employers in a multitude of industries.
- Develop comprehensive digital marketing strategies
- Learn to utilize research to plan creative communications campaigns
- Concentration on copywriting for digital and social media platforms, focusing on crafting messaging to reach target audiences
- Analysis of different media channels and how they each play a role in effective communication strategies
- Develop expertise in current social media strategies, digital communication trends, and emerging communication platforms
Potential Career Paths:
- Public Relations Manager
- Corporate Communications Manager
- Media Consultant
- Digital Strategist
- Audience Analyst
- Digital Project Manager
Featured Online Degree(s):
- American University – MA in Strategic Communication
*Bloomberg 2016 Job Skills Report – https://www.bloomberg.com/tosv.html?url=L2dyYXBoaWNzLzIwMTYtam9iLXNraWxscy1yZXBvcnQvPw==&uuid=fd59ba20-998b-11e8-8f7a-574bb008df80&vid=
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