Master’s in Digital Media & Marketing2017-04-27T18:57:21+00:00

Master’s in Digital Media & Marketing


Average Program Length: 2 years

A master’s degree in Digital Media & Marketing will equip students with the skill set needed to advance in an online-driven marketplace. Graduate level courses go beyond the basic undergraduate marketing curriculum, integrating the latest platforms, tools, and trends in digital media to plan, implement and evaluate multi-channel campaigns.

For prospective students interested in advancing to C-Suite careers, MBA programs offer a more corporate-centric curriculum. MBAs with concentrations in leadership offer added training in managing organizational structure and change, team management and motivation, and guidance in creating a collaborative, productive working environment.

Typical Coursework:

  • Craft and implement effective marketing campaigns
  • Develop proficiency in emerging technologies, channels, and tools
  • Focus on data analytics and strategy
  • Learn techniques for optimizing consumer engagement
  • Designing and executing social media strategies that integrate multichannel communication methods
  • Focus on branding and developing targeted messaging for multiple platforms

Potential Career Paths:

  • Digital Media/Marketing Manager
  • Social Media Manager
  • Email Marketing Manager
  • E-Commerce and CRM Manager
  • Digital Media Planner/Buyer
  • Chief Digital Officer

Featured Online Degree(s):

  • Benedictine University – Online MBA in Internet Marketing
  • Notre Dame De Namur University – Online MBA in Marketing
  • Purdue University – Online MS in Communication
  • Queens University – Online MS in Communication
  • University of Saint Mary – Online MBA in Marketing & Advertising


Degree Highlight: Why a MA in Communications?

Should you earn a MA in Communications? A master's degree in communications offers many benefits. Discover the best reasons to get a MA in Communications.