Marketing Degrees VS Communication Degrees2017-04-27T20:01:13+00:00

Marketing Degrees VS Communication Degrees

 

While marketing and communications degree programs have many overlaps in content and outcome goals, there are many significant differences between the two and should be considered when selecting a degree program for career development and advancement.

A marketing master’s degree covers topics including management, digital media strategy, product branding, consumer analytics and behaviors. At the graduate level, focus on business theory, management and leadership are often incorporated.

A communications master’s degree focuses on how we create and share information a interpersonal and organizational levels (both public and private). At the graduate level, focus on business theory, management and leadership are often incorporated.

Master’s Degrees

Master’s in Digital Media & Marketing

Average Program Length: 2 years

A master’s degree in Digital Media & Marketing will equip students with the skill set needed to advance in an online-driven marketplace. Graduate level courses go beyond the basic undergraduate marketing curriculum, integrating the latest platforms, tools, and trends in digital media to plan, implement and evaluate multi-channel campaigns.

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Master’s in Marketing & Strategic Communications

Average Program Length: 2 years

A master’s degree in Marketing & Strategic Communications prepares students to advise organizations on the ideal communications plan for enhancing their business as well as craft complex campaigns that aid in meeting that organization’s goals. Featuring a strong focus on analytics, research, and critical thinking, the skills acquired make graduates from these programs enticing to recruiters and employers in a multitude of industries.

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Master’s in Marketing & Advertising

Average Program Length: 2 years

A master’s degree in Marketing & Advertising prepares those currently involved in the field of digital communications, or those looking for a career change, with the skills to create and implement cutting-edge, strategic campaigns. Utilizing the latest advances in social media and technology, and studying how online platforms work together with traditional branding strategies, students will learn to navigate the complexity of consumer engagement and thrive in an ever-evolving field.

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Certificates

Certificate: Digital Media & Marketing

Average Program Length: 1 year

Ideal for professionals already established in fields such as advertising, marketing, public relations or social media who wish to garner expertise in emerging digital platforms. Focusing on multi-channel communication, students will learn to identify the optimal platforms for interacting with target audiences as well as how to integrate new technology into their overall media strategies.

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Certificate: Marketing & Strategic Communications

Average Program Length: 1 year

The challenge facing professionals in the fields of marketing, public relations, advertising, and corporate communications is developing strong messaging that connects brands and organizations with target audiences via multi-channel methods of interaction.

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Certificate: Digital Content

Average Program Length: 1 year

A certificate in Digital Content is designed for professionals currently engaged in the fields of corporate communications, social media, marketing and/or public relations who wish to enhance their digital portfolio and remain at the forefront of what’s trending in new media.

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Certificate: Search Engine Marketing

Average Program Length: 1 year

A certificate program in Search Engine Marketing is intended to provide advanced training for professionals currently involved in the fields of social media, eCommerce, search engine optimization (SEO), data and web analytics, and/or digital advertising.

Offering insights into the latest trends and best practices in online media, students will learn to implement effective campaigns using cutting-edge tools with the goal of increasing brand awareness and building a dedicated consumer base.

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