Certificate: Digital Media & Marketing2017-04-27T19:28:38+00:00

Certificate: Digital Media & Marketing

Average Program Length: 1 year

Ideal for professionals already established in fields such as advertising, marketing, public relations or social media who wish to garner expertise in emerging digital platforms. Focusing on multi-channel communication, students will learn to identify the optimal platforms for interacting with target audiences as well as how to integrate new technology into their overall media strategies.

Typical Curriculum:

  • Understanding and optimizing the use of social media
  • Concepts, tools, and techniques for multi-channel communication
  • Crafting and analyzing targeted campaigns
  • Data analytics focusing on consumer behavior

Potential Career Paths:

  • Digital Media/Marketing Manager
  • Social Media Manager
  • Email Marketing Manager
  • E-Commerce and CRM Manager
  • Digital Media Planner/Buyer
  • Chief Digital Officer

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