American University
Master of Arts in Strategic Communication – Online

Make an Impact in a Rapidly Changing Media Landscape.

American University’s online Master of Arts in Strategic Communication teaches you to connect creatively and strategically with audiences through targeted campaigns across a rapidly changing media landscape.

Advocacy and Social Impact Concentration
In this optional concentration, learn to leverage communication expertise to make a positive social impact and promote causes you believe in as you gain a comprehensive understanding of communication theory, principles, and application.

Taught out of the nation’s PR and media capital.

Learn from the same accomplished faculty who lead the on-campus communication program in Washington, D.C., which was listed among the top programs by PRWeek in 2015. The program’s online convenience and flexibility lets you keep you current job and complete your MA in Strategic Communication in less than two years.

About The Program
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MA IN STRATEGIC COMMUNICATION.

ONE OF THE TOP FIVE PR PROGRAMS IN THE UNITED STATES.
– RANKED BY PRWEEK

The online program consists of 10 courses (30 credits), each eight weeks long, culminating with a capstone course that allows you to incorporate everything you’ve learned.

You’ll design a strategic communication plan for your public relations portfolio by developing and pitching a structurally sound plan to a real-world client.

Course Requirements (15 credit hours)
  • Principles of Strategic Communication
  • Writing for Strategic Communication
  • Research for Strategic Communication
  • Communication Theory
  • Strategic Communication Capstone
Electives – Choose 5 (15 credit hours)
  • Ethics in Strategic Communication
  • Social Marketing for Social Impact
  • Grassroots Digital Advocacy
  • Social Media Strategies and Tactics
  • Political Communication
  • Crisis Communication
  • Strategic Communication Management
  • Strategic Communication Practicum
  • International Strategic Communication
Faculty
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OUR FACULTY

MAKE A DIFFERENCE.

Our faculty members have worked with major PR firms, government agencies, and global corporations, and they bring this experience into the classroom, providing you with knowledge and skills needed to reach your career goals.

Faculty, guest lecturers, and alumni include top speechwriters, press secretaries, media strategists, Hollywood agents, public diplomacy experts, and advertising and PR executives.

FACULTY SPOTLIGHT:

Caty Borum Chattoo is a full-time professor of Public Communication.

Caty Borum Chattoo
Executive in Residence

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GET IN TOUCH

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LET’S TALK.

An admissions adviser will contact you shortly with additional information and to answer any questions you may have.

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