Why a Marketing Management MBA is Valuable

2018-08-20T15:52:20+00:00February 12, 2018|Marketing, Marketing Careers, Marketing Degrees|

Students with an undergraduate communications degree or marketing degree may be interested in taking on a graduate-level program next. Those who have been in the workforce for several years may want to gain more specialized knowledge and advance their careers. A master’s program in marketing and advertising is one solid option, but for those who want a more well-rounded business degree, a [...]

Why Get a Master’s Degree in Marketing & Advertising?

2018-01-14T19:39:04+00:00January 31, 2018|Marketing, Marketing Careers, Marketing Degrees|

Those with an undergraduate marketing or communications degree who are looking to move up in their careers might consider going back to school to earn a master’s degree in marketing and advertising. First though, how are marketing and advertising different? Marketing goals are the big-picture plan for how to promote, price and distribute a company’s products or services. Marketing also includes public relations [...]

The Value of a Master’s Degree in Internet Marketing

2018-08-20T15:36:27+00:00January 23, 2018|Marketing, Marketing Careers, Marketing Degrees|

Internet marketing refers to all marketing done exclusively on the internet, such as targeted email lists, social media traffic and various types of online advertisements like banner ads which drive traffic to the intended website or product. In a world that relies increasingly on digital communication and with 79 percent of American consumers shopping online, the skills necessary to excel at internet marketing are [...]