Digital Communications Careers


As the number of platforms used to communicate with current and potential consumers continues to expand, so does the demand for individuals with a fluency in multiple media channels.

In the past, the communications field was made up of writers, reporters, and marketers who relied on conventional print techniques and man-on-the-street gorilla-style tactics to reach potential consumers. While those practices are still relevant, they are only truly effective when combined with the use of various online communication methods.

Ongoing advances in digital media have permanently altered the way that brands and consumers interact.

The ubiquity of digital communication, the prominence of social media, and the influence of consumer generated content have led to a shift in the necessary skill-set required of someone entering the communications field and expanded the job market.

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Communications is a broad, multibillion dollar industry that offers a large variety of career opportunities from social media and content strategy to television and broadcasting.

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Candidates who can understand a company’s needs, know how to find their target audience online, and develop content that communicates with that network effectively are in high-demand.

The industry is constantly evolving, so digital communications professionals who desire career advancement must be on the cusp of what is new, understand how consumers interact with brands online, and know what resonates.

The Benefits of a Digital Communications Career

The skill set honed working and studying in this field can be applied to a multitude of industries, with companies of varying specialties all looking to enhance their presence online and communicate with target audiences to increase sales.

Salaries vary greatly based on industry, experience, and education, so when considering advancing your digital communications career it’s important to factor in the soft benefits that often outweigh the pay scale.

Merging creativity with tech savvy, many who enter the field of digital communications have entrepreneurial ambitions. An average of 32% of specialists in this industry are self-employed. Most jobs are dispersed between in-house and agencies, but there are plenty of opportunities for freelance and consulting work. Those with niche skills can enjoy incredible job flexibility and often work from home.

Digital Communications Skills and Job Requirements

The ideal digital communications job candidate has at minimum a bachelor’s degree and relevant work experience. The soft skills most often required by employers include the following:

  • Minimum of a bachelor’s degree in a related field such as journalism, advertising, public relations or marketing
  • Demonstrated experience with social media
  • Strong verbal and written communication skills
  • Excellent grammar and knowledge of AP style
  • Attention to detail
  • Works well under stress/pressure
  • Curiosity
  • Creativity
  • Hands-on internship experience

While strong writing skills are essential, fluency in effectively communicating through multiple media platforms is key to advancing within the industry. Many digital communications master’s and certificate programs focus on developing the multi-faceted skill set needed to advance your career.


Look for online programs affiliated with established institutions to ensure that you receive a top-quality online education.

*, January 2017

**Bureau of Labor Services; accessed January 2017


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