“The Social Networking Guide is the primary tool most professionals use to develop advertising and social media campaigns” There are more than 1 billion Google searches, 300 million Facebook posts, and 500 million tweets posted every single day. Social media is the platform from which the world communicates, develops collective opinions, and provides a countless amount of tracking data. [...]
The diversity of the digital communications industry – from marketing and advertising to content strategy and even emerging areas such as artificial intelligence (AI) mobile marketing – means that jobs in communications today can veer in many directions. These five digital game-changers demonstrate a few of the fascinating paths careers in communications can take. Joel Comm An entrepreneur and bestselling author of dozens of books [...]
Students with an undergraduate communications degree or marketing degree may be interested in taking on a graduate-level program next. Those who have been in the workforce for several years may want to gain more specialized knowledge and advance their careers. A master’s program in marketing and advertising is one solid option, but for those who want a more well-rounded business degree, a [...]
Strategic communication is the idea that thoughtfully utilizing a communications strategy can advance an organization’s mission, whether it’s selling a product or promoting a specific policy. More avenues are available for sharing information now, so knowing how to plan these efforts has never been a more valuable asset in the workplace. A master’s degree in strategic communication can help employees with [...]
Those with an undergraduate marketing or communications degree who are looking to move up in their careers might consider going back to school to earn a master’s degree in marketing and advertising. First though, how are marketing and advertising different? Marketing goals are the big-picture plan for how to promote, price and distribute a company’s products or services. Marketing also includes public relations [...]
Internet marketing refers to all marketing done exclusively on the internet, such as targeted email lists, social media traffic and various types of online advertisements like banner ads which drive traffic to the intended website or product. In a world that relies increasingly on digital communication and with 79 percent of American consumers shopping online, the skills necessary to excel at internet marketing are [...]
Digital marketing is diverse and often hit or miss. Here is a look at some of the top wins and some of the head-shaking fails that occurred in 2016 and 2017. Wins Wendy’s vs. Burger King Whoever runs the Twitter feed over at Wendy’s definitely has some spunk! Although it has a smaller market share, Wendy’s has generally been considered [...]
Every year we make resolutions. We want to eat better, we want to be more active in our hobbies, exercise more, or maybe save more. But what about your career? Maximize Results in 2017 The New Year is here and for many companies, this turn of the calendar page signals a time to revisit goals and ensure a strong strategy [...]
Websites, blogs and social media might be our main way of consuming media, but there are still reasons to include print in your strategy plan. For years, media mavens have touted the slow, dismal death of print journalism and the equally slow death of print advertising. But wait a minute. Print media is still out there and the number of [...]
If a brand is in the public eye, sometimes it makes sense to have a spokesperson that embodies what the brand it all about, with the best ones becoming household names. When you think of a brand’s spokesperson, who do you think of? Dave Thomas from Wendy’s? Flo from Progressive Insurance? Mayhem from Allstate? Jennifer Garner for Capital One? All [...]
